Photography is the single most important element of most advertising campaigns. It’s the image that first attracts the viewer and also the last thing

the viewer usually remembers after turning the page.

Advertising images may be used on billboards and in magazines, on posters and on flyers. They may be straightforward depictions of a product or a model.

We start with a strategy meeting with the client or Ad agencies to develop a brief that is as tight as possible, reducing the risk of surprises when the final photographs are delivered. We has to be absolutely clear about the line the company wants to take with the product, the kind of image they want it to possess, and the messages

they want it to convey.

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